There are several reasons why Facebook Groups are a bad choice for your online community, even beyond Facebook’s dwindling reputation and questionable business practices.
You will be tempted to cast a wide net when building an online community. But you may be better off going deep than going wide.
Keep the three simple ideas from this post in mind as you plan your launch, and you’ll put yourself in a good position to develop a thriving online community.
If you’ve built an engaged online community, some amount of criticism will inevitably come your way. And that’s exactly the way you should want it.
Cultivating inner rings is an integral part of building a community that inspires belonging and provides the kind of growth and transformation that people seek when they join.
Think psychographics first, and you’ll be on a more reliable path toward attracting the right kind of people for your community.