It all started with this list of six questions I was sent and asked to answer …
They were questions dealing with topics from my professional life: adaptive content, customer experience, online conversations, etc. They were good questions. They made me think.
But it wasn’t any of the actual questions that got me really thinking. It was the intro to the questions.
Which should be the simplest part, right?
See what you think …
Here is what the introductory part of the questionnaire was, verbatim:
Intro: Who you are, what you do and what you stand for
First two parts are pretty easy.
- I’m Jerod Morris.
- I’m the VP of Marketing for Copyblogger Media and the founder of Primility and the Assembly Call.
It took me all of about 7.6 seconds to type those answers out.
But then that last part …
What do you stand for?
This wasn’t so easy, in either a personal or a professional sense.
And not because I don’t know what I stand for, at least I don’t think so. I think I know what I stand for. (Right?) But what I don’t know is if I am any good at expressing it or communicating it. I don’t feel very good at that sometimes.
Which makes me wonder: if I’m not good at expressing what I stand for or communicating what I stand for, even to just my own satisfaction, then do I really know what I stand for?
As you can see, this part wasn’t so easy to answer.
This part got me stuck.
I typed and backspaced a whole bunch.
But I had to send the questionnaire back, so I ultimately had to settle on something. Here’s what I put:
I believe everyone has incredible, useful content inside of them — but not everyone has found their voice or the best medium in which to express it. I like to help people realize the first part and find the second part.
As best I can explain it (and I already want to edit it), that is what I stand for. Well, that and the Golden Rule, but just saying “the Golden Rule” seemed like a copout.
That was not easy.
It’s not easy to look yourself in the mirror, make eye contact, and not look away. It’s not always easy to plant a flag firmly in the ground — saying “I stand for this!” — in the view of others.
Because then you kind of have to do it … or you reveal that you don’t really stand for anything at all.
And we all want to standing for something. We all can stand for something.
What do you stand for?
Comment below, send me an email, tweet it, blog about it, or run up to your rooftop and shout it at the top of your lungs.
But declare it. Publicly.
I’m really glad I did — even if I am already quibbling with the wording. The process was hard, but it felt good.
And now I’m happy to pass that opportunity forward.
Flickr Creative Commons Image via Akshay Moon.