The Goal

10,000 wristbands.

That’s the goal.

I want 10,000 people to wear the red Primility wristband with the Impact font. (And once we get there, we’ll set a new goal.)

Every movement needs a symbol, and this is ours:


How do you get one?

Just subscribe to Primility via email.

Join the mindset:

I'll email you personally once you sign up. If you want a wristband, all you have to do is give me your address and I'll mail you one. No cost to you.

All I ask is that you take a picture of your wrist with the band on and email it to me.

Like I did here with wristband #2, worn by my wonderful and supportive girlfriend Heather.


I'm going to create a gallery with every wrist wearing a Primility band, and I want you to be a part of it.

Why a wristband?

Because it worked for me.

Back in 2011, at a time in my life when I felt out of balance and unfulfilled, I committed myself to doing my best to balance pride and humility ... and my life has grown incrementally better ever since.

My symbol then? This gray wristband. It was my constant reminder. It worked.

That is what made me believe that Primility could be more than just a funny word I made up in 2005 ... and actually be a life-changing mindset for others, not just me.

Why red?

Because this ...

Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.

The quest for fulfillment is not one to be shy about.

Primility is a mindset best expressed boldly and proudly.

A red wristband will remind you and alert others. And a movement, even a personal one, is always better when shared with others.

Why not?

So ... what do you think?

Do you want to help us reach our goal?

The best part is that by helping us reach our goal -- by signing up for the email list and letting me send you a wristband -- you'll be helping yourself achieve any goal you aspire to.

Because balancing pride and humility, in all areas of life, is never a negative. It's always a positive. It always moves you forward.

That's what Primility is about: moving forward, being fulfilled, every day.

I hope you'll join us.

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