My wonderful Aunt Nini called me up excited several nights back after watching a TED Talk that had been recommended by a co-worker, the name of which she couldn’t remember. After describing it and piquing my interest, she texted me some time later with the name.
After 48 hours of unnecessary procrastination, I watched it…and was predictably inspired.
The Talk is given by Simon Sinek, who has an easily commanding presence and an engaging manner of speaking. He is also a great storyteller, which makes the 18 minutes fly by like the Wright Brothers. In 2009, Sinek released the book “Start With Why.” After you’re done watching this, you’ll know why that was the title, and you’ll also be a more informed leader and marketer.